How to Send the Best Holiday Cards for Business Customers
Even though you’re going through a difficult time as a business, it’s crucial to communicate to your current and potential clients in a personal way – to show your concern and also to remind them of the function you and your company can play in making sure their achievement and their future well-being is met. You can do this by sending a holiday card.
The significance of a holiday card is to wish your prospects and clients good health, prosperity, peace, and the reminder of the joys that come with the season.
Holiday cards do not have to be a headache. And they do not need to be dull, boring, or generic. However, you must send them! Once you have decided to invest money and time, you can avoid pitfalls that come with sending the cards to the wrong address. Below are tips you can follow to make the right decision.
Why Celebrations Aren’t As Bad As You Think
These are good if you want to avoid the costs related to paper and posting the card. While they seem friendly to the environment and may be inexpensive, they can look impersonal and cheap. And with the elegance of spam catcher programs, you can’t be sure if the message will be received.
While email is appropriate for communications, it can’t send the greeting that a traditional holiday card will. Holiday greetings should be a special communication that stands out of the usual business conversations that take place in the entire year. The message will be instantly clear to your client with a card that is mailed to them, and it will communicate that: I value you as my client, and I will continue to take care of your needs.
Signing the Card
A card sent with nothing but the name of your business doesn’t give it a personal touch. It’s important to incorporate the signature of an attorney and the client’s name on each and every greeting sent out to bolster the nature of the relationship. If at all possible, add a message to produce the personal touch which shows your customer that you took some time and thought into sending the card.
Boost Your Image
It is important to send out a card that shows you care about the community. Suppliers provide programs that allow you to select a charity of your choice and utilize a custom compliment to spread the news or to support a charitable company. Supporting these programs helps protect the image of your firm.
When to Send
You should make sure to send the card not later than the end of November so that it serves its purpose. Your card will be displayed for a longer period. Another perk – card providers offer you early-bird specials that will help you control your costs.